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jpolk

NetApp's acquisition of Data Domain is interesting on a number of levels.

NetApp has always viewed Data Domain as a competitor in dedupe but rather than fight the battle, their strategy was to give it away for free as a feature. Now with the $1.5 billion acquisition, all of a sudden dedupe is a revenue generator. Are NetApp customers who are deduping primary storage for free now going to pay a premium to dedupe backup data?

There is probably going to be a good dose of engineering to integrate the two dedupe systems. If you are a current NetApp customer deduping your primary storage today, what does the backup flow (with dedupe/rehydration) look like when you add a completely separate deduplication system for backup? This is further complicated by NetApp's WAFL file system.

Gone is Data Domain's disk storage. NetApp CEO Dan Warmenhoven made it pretty clear that Data Domain's gateway appliance was going to be the featured deliverable and specifically mentioned it's interoperability with multiple disk vendors. Data Domain has sold their gateway appliance for awhile, but it was never a focus of their direct sales team but was attractive to vendor resellers such as HDS. Coincidently, HDS will surely flee Data Domain/NetApp just as they dumped Diligent after it was acquired by IBM.

The strength of the acquisition will rest with NetApp's ability to keep the two companies separate but complimentary to each other. Despite the denials, the culture of the two companies are very different - at least to the end user. If you've ever dealt with both companies, Data Domain has a distinct "box pusher" mentality while NetApp is very "solution" (engineering) focused. To succeed, they will have to leverage the strengths of both companies by keeping them separate.


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wazoox
Taking another perspective...
written by Emmanuel Florac, May 28, 2009
Until now dedupe was more of a hurdle than a boon for NetApp. AFAIK almost everybody agreed on one thing : NetApp dedupe sucks rocks.

Actually even NetApp sales reps would use dedupe as a pure marketing tool: "Dedupe is all the rage, the new hype, but hey, sure, we do have a solution, and even better it's free! Now, let me explain why you don't really want to use it anyway..."

OK, so now it's easier to draw the missing lines : storage vendors need good dedupe now, so what did NetApp do? Buy the best available. And that's about it smilies/smiley.gif
rclark
...
written by Robert Clark, May 28, 2009
It is not about dedupe. It is about NDMP vs OST.

If NetApp doesn't have a skunkworks project doing OST, then they need to put on the pointy hat and go sit in the corner just vacated by Sun. (Oak? Feh!)
wcox
Senior Solutions Engineer
written by Wayne Cox, May 29, 2009
It is also about controlling the market and keeping technology out of the hands of your competitors. Because of the gateway product they had partnerships with some of the smaller storage vendors and rumored that HDS was probably next. Not only are those out of the picture now but some of the other partnerships like F5/ARX at risk.

Austin212
EMC/DDUP
written by Edmonds Bafford, July 01, 2009
What does the community think about the anti-competitive nature of EMC buying DDUP? Do they have too much control over the 810 IP? How does the FTC rule do they send EMC into a second request? Is Dedup a function or a market?

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